Friday, April 5, 2013

RECOMMENDED: Support Rockaway with SHORE SOUP

We told you a little bit about our friends at the Shore Soup Project back in December, when we started printing labels for their Rockaway soup delivery relief effort. Now they're planning on opening a pay-as-you-can sustainable restaurant in Rockaway. Their soup is some of the most delicious we've tasted, so we're pretty excited that they're planning on expanding. Shore Soup has dedicated infinite time and energy trying to rebuild the battered community of Rockaway in a direct, person-to-person way--all the more important given the lack of government relief that still plagues Rockaway months after Sandy. They've set up an exceptional Kickstarter to help fund this goal. It's a really cool opportunity to help a one of a kind team fight for their neighborhood in the wake of Sandy. 
The Rockaway boardwalk, pre-Sandy
The backstory: Robyn Hillman-Hartigan and Lillian Gerson moved to Rockaway about a year ago and launched Shore Fruit, a roving tricycle fruit stand on the boardwalk. If you visited the boardwalk at all last summer, you may remember the sight of Lillian  hawking fruit and ready conversation up and down the boardwalk, peddling a cart equipped with a giant fruit skewer sculpture.


L-R: fruit customer, Robyn, Lillian
After spending the summer on the boardwalk, Robyn and Lillian witnessed its total destruction, watching from their windows on Beach 59th street as the storm decimated Rockaway.

Committed to staying in the community that had become their home, Robyn founded the Rockaway Rescue Alliance and Shore Soup the day after Sandy hit and immediately went to work. At that point, no one even knew how badly their help would be needed. Homes were flooded, structurally compromised and covered in black mold. There was no electricity, no ATMS, no transportation off the island, no heat or light at night. There was no cell phone reception. The peninsula felt forgotten.

 For the first three months after Sandy, Shore Soup delivered an average of 800 free, healthy hot meals door-to-door daily, reaching neighbors across the peninsula including home bound seniors, families without access to healthy food, individuals living in public housing, and affected renters and home owners. As Robyn put it: "Everyone truly needed the basics: hot food, warm conversation and a roof over their heads." 

Trike delivery system


Thumbs up to soup
Many were displaced, including Shore Soup; though they couldn't live in their home for over 2 months, they still traveled to Rockaway every morning to run their kitchen off of propane and generators. Robyn secured and coordinated donations from organic farms to ensure that they were serving the healthiest, most restorative food possible--super important in helping people keep going during the cold months. With the help of hundreds of volunteers, Shore Soup has served over 50,000 meals since Hurricane Sandy- a true community-based effort.

They want to build on their efforts with a pay-as-you-can food truck this summer and, if they can keep raising money past their goal, they can begin work on a mortar-and-brick restaurant. Robyn is adamant about creating a community hub where everyone in Rockaway can come together; with the boardwalk gone and most of the familiar restaurants and gathering spaces washed away, Rockaway needs this. A $50 pledge gets you four meals from Shore Soup-- a bargain, as we can personally attest to Shore Soup's incredible cooking prowess.

See you @ the beach?


Monday, March 25, 2013

Design Shout Out: The Cleveland

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Business cards we printed for The Cleveland, a new restaurant in Nolita, combine classic letterpress on the front with dreamy full-color printing on the back. 

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timeless, elegant black letterpress on white eggshell stock on the front...
Black letterpress on fancy white stock never goes out of style and is an excellent pairing for this minimalist logo.  We love how they added an unexpected twist to the proceedings with a beautiful wash of abstract, full-bleed CMYK color on the reverse side, echoing the sun-drenched garden feel of the restaurant itself.

full color CMYK sunset on the back side

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the space: The Cleveland


Friday, December 28, 2012

Welcome to our new letterpress!

It’s that time again: we got a new press! Thankfully no blood was spilled this time around, but it still took the strength of three men and two power-lifting gantries to install all 1.5 tons of our new Heidelberg windmill letterpress—one more step in our shop’s evolution from one-man letterpress registration perfecting to well-oiled Manhattan letterpress phalanx! 

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Positioning the press,

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preparing to ease it down,

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Success!

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The new three-windmill lineup!

Monday, October 22, 2012

TINDERBOX Music Festival Printing!

We printed these promo posters and lineup cards for the Tinderbox Music Festival, an multigenre all-female music showcase headlined this year by CocoRosie and Jean Grae on November 11th at Webster Music Hall.
   
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Printed in two colors with halftones, these posters and cards take their cue from classic pre-digital show poster printing, when offset printing and screenprinting informed by DIY movements ruled poster art, as seen below. 


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We love the Tinderbox poster's subtle nod to lo-fi and riot grrrl aesthetics--it perfectly echoes the festival's DIY spirit, history and mission

Friday, October 12, 2012

A4 Letterpress Letterhead for MAY Quarterly

Our new European A4-sized letterhead for MAY Journal, a quarterly critical review based in Paris.

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MAY's robust slab serif logo lightly letterpressed in bold Pantone 179 ink calls to mind a classic era of publishing. This letterhead wouldn't look a bit out of place sitting on someone's desk in a Lustig-era New Editions Books office.

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Letterpress on Strathmore 80# text in Bright White Wove enhances the stationery's classic appeal. One interesting fact about the Bright White shade is that it's a holdout from a golden era--it hails from a time before paper companies introduced the superpowerful bleaches that are now standard in the commercial papermaking process. Bright White remains a slightly warmer, slightly old-fashioned, less fluorescent white than the extremely bleached out, cold ultrawhites available today.

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And the slight tooth to this paper surface is also fantastically suited to letterpress printing. 


Wednesday, October 3, 2012

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From the depths department: This full-color CMYK print undersea card turned out looking SO REAL. The light, the water and the dazzling foil stamp make it a little bit hypnotic.

Friday, September 14, 2012

SAMSARA Lightbox Poster



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Now playing: our double-sided, double process lightbox movie poster for Samsara, a visually resplendent guided meditation/ documentary on interconnectedness shot in 70mm over five years across twenty-five countries. It’s also a followup to 1992’s cult favorite Baraka. Out now from Oscilloscope Laboratories, Samsara is now playing in NYC at Landmark Sunshine Theater, where we captured these images of the poster glowing last night (complete with quintessentially downtown paint marker tag on the lightbox frame.)