The frenetic pace of our in-house printing schedule is not unlike the exciting bustle of design studios anticipating New York Fashion Week. The New York Times recently profiled downtown fashion designer Sally Lapointe, giving readers a behind-the-scenes glimpse of her impending collection's fittings. Behind every designer lies a letterpress and print company dependable enough to produce business cards, letterhead, invitations and presentation folders to be handed out at moment's notice.
At Publicide we specialize in transcribing the shifting moods and influences of our neighboring New York fashion luminaries into sumptuous and gratifying print materials. Our expertise in printing CMYK lookbooks is exemplified in the lifelike atmospheric and runway photos of Lapointe's Spring 2012 collection, printed on sleek semi-gloss ultrawhite cover stock as seen below.
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| Black letterpress on solar white duplexed thick business cards hold court with atmospheric full-color lookbook |
Tactility is crucial to the realms of fashion and printing. Smooth, semi-coated stock makes a perfect canvas for vast swathes of full-color CMYK printing. Business cards and letterhead on eggshell, uncoated stock lend themselves beautifully to gently-kissed letterpress. We yield to ingenious multi-fold layouts, too: Lapointe's look book opens initially to brooding, in-profile scene-setting runway images, and when opened further reveals the entirety of her stunning collection in frontal view.
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| 21st Sentry Fox: An entrancing sylph in Sally Lapointe stands guard over the designer's custom letterpress stationery |
