Our new European A4-sized letterhead for MAY Journal, a quarterly critical review based in Paris.
MAY's robust slab serif logo lightly letterpressed in bold Pantone 179 ink calls to mind a classic era of publishing. This letterhead wouldn't look a bit out of place sitting on someone's desk in a Lustig-era New Editions Books office.
Letterpress on Strathmore 80# text in Bright White Wove enhances the stationery's classic appeal. One interesting fact about the Bright White shade is that it's a holdout from a golden era--it hails from a time before paper companies introduced the superpowerful bleaches that are now standard in the commercial papermaking process. Bright White remains a slightly warmer, slightly old-fashioned, less fluorescent white than the extremely bleached out, cold ultrawhites available today.
And the slight tooth to this paper surface is also fantastically suited to letterpress printing.
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