Friday, March 31, 2017

High Fashion Printing: Custom LookBooks Printed in NYC

Custom Look Book Printing NYC
Chromolux HighGloss Cover & Fold + Holliston Linen Cover, Vellum Finish + Hardcover Binding


Full Color on Chromolux Paper

























                                                                                                                                                                            Transport your consumer through a showcase of your vision with custom Lookbook Printing from our NYC Print Shop!

LookBooks serve as a fabulous showcase of your latest design work. Drawing upon the rich visual and cultural history of fashion editorials, a Look Book functions as a marketing & sales tool that lands somewhere between a stylish catalogue and a personal portfolio. Whether your latest fashion industry endeavor is a foray into jewelry, handbags, lingerie, swimsuits, eyewear or ready-to-wear, a custom printed book or booklet that communicates the season's mood while showcasing the product is a vital branding tool. With the perfect lookbook, you will have no problem getting your creations from the workroom to the dressing room, to the hands of buyers & editors across the world.

6 Color Offset Process + Raw Edge Staple Bind

Sculptured Emboss + Deboss Logo + Premium Eggshell Cover











Located in the heart of Manhattan's Garment District, our expert pressmen await to deliver the commercial printing services you're looking for. Once you have your content locked into a design file, we will assist you every step of the way in constructing your personal fashion magazine.  Starting with the text paper, we'll help you select the proper premium stock in a variety of textures and finishes. Classic Eggshell Finish offers subtle sophistication, while High-Gloss papers deliver the glamour. From there we can select the best means of printing the captions, text components, and photographic imagery. We'll set our digital printer to a sky-high DPI to produce  super saturated, full color layouts. 6-color Offset Printing process offers equally resounding results, with superior opacity and breathtaking color gradient. Custom centerfolds and fold out spreads will keep the viewer dazzled and engaged with the book, ultimately all the more eager to send your work to retailers. Consider adding pocket folders to the inside of the covers to include your press clippings, contact information, or styling tips.


Eggshell Folding Board + Black Offset + Deboss + Gold Foil Stamping

6 Color Offset Process
Next up is your choice of binding. Deliver the gravitas of a sexy monograph with hardcover binding or case binding with expertly typeset dust jackets. Our premium cover stocks come in a variety of weights & point of thickness, with linen, leather, or smooth cardstocks available for you to select from. Saddle stitching and perfect binds will ensure your lookbook is sleek, portable, and impressive enough for the media mavens to flip through again and again. Add distinction with a range of Letterpress & Specialty Printing techniques, such as Emboss/Debossed logos, Metallic PrintingFoil Stamping,  UV Spot Gloss treatments, and/or Edge Gilding to leave them with a shinning impression.

Check out some samples our high-fashion NYC Lookbook Printing below. Send Publicide your art PDF today for a lightning-quick short-run digital job, or give us a call to begin discussing all the intricate intimates of your next ultra-luxurious custom lookbook.

CMYK on Premium Text Paper + Saddle Stitch
CMYK on Premium Text Paper
Black Crocodile Neenah Folding Board Cover + Foil Stamping + Edge Gild + Perfect Bind
6 Color Offset Process


Tuesday, March 14, 2017

Blizzard Reads: Hollywood Babylon

Steve Wolfe, Untitled (Hollywood Babylon), 1993, Gold-plated bronze and oil paint, 10 ½ x 7 inches.
Fascimilie of first edition, image courtesy The Darms Office
Book Printing | Hollywood Babylon, First Edition, 1959, Offset + Color

 NYC—Winter Storm Stella has arrived with sparkling hail and frosty winds, so we’re sticking inside and disappearing into stacks & stacks of our most stimulating books. The most inspiring volume at our side is the (de)famed Hollywood Babylon. Penned in years of pent-up acid from life-long Angeleno & Dark Father of Underground Cinema, Kenneth Anger, the volume is a delicious journey through decades of page-turning gossip from the golden dawn of the film industry. While much of the myths printed in the book are contestable at best, they present a compendium of pre-TMZ entertainment apocrypha, rich in the sinister detail we would come to expect from celebrity literature. Most gratifying of all the book’s intricate features are the proto-pop layouts, no zenith or gutter of Hollywood goes without accompanying iconography. With every turn of the page, the reader slips further and further into dizzying excess–a much welcome effect from spreads of full-bleed Offset imagery, expertly registered with fine black & white gradient pigments. It’s hard to say if we’ll come out for air, even after the snow stops. They just don’t print them like they used to–Except they do: at Publicide.
Book Printing | Hollywood Babylon, First Edition, 1959, Offset B&W
Film Still | Rabbit’s Moon by Kenneth Anger, 1950. The lush DIY production values echo the silent epics of the early studio system.
Hardcover Lookbook | Black Perfect Bound Book Cover + Silver Foil Stamp

Transport your consumer through a showcase of your vision with custom lookbook printing from our NYC Print Shop. Whether you’re exploring your latest seasonal runway collection or exhibiting the outstanding features of a neighborhood for a real estate book, we’ve got the commercial printing services you’re looking for. Hardcover books or softcover books, saddle stitching or spiral binding: we’re eager to deliver any option. Take your pick of any of our premium papers with a matte finish or UV gloss coating. Make the text shine with a metallic foil stamp. Count on us for crisp images with deep saturation and you might live to see Anna Wintour hungrily thumbing through your brand bible. Send Publicide your art PDF tonight for a lightning-quick short-run digital job, or give us a call to begin discussing all the intimates of your next high volume lookbook. 

Lookbook | Full Color CMYK Printing

Friday, March 3, 2017

Variable Data Printing That Won't Fail

It’s been days since the biggest mix-up in Academy Awards history, yet discourse over the upset/victory abounds online and around mythic watercoolers everywhere. Who should have won: Moonlight (yes) or Lala Land? Should LaLa Land have been allowed to keep that trophy? How could this have happened? Was it really an accident, or a carefully planned stunt? 
The Washington Post of all places has delivered a thorough blow-by-blow, explaining just how the legendary presenters ended up with a duplicate envelope for the Best Actress Award—bestowed upon a singing/dancing die-cut cardboard cutout known as Emma Stone just moments before—instead of the custom stationery for Best Picture. After a confident teleprompter read, Transphobic Father and Academy Winner Warren Beatty opened the envelope and paused. This is where his superior co-presenter, HRH Faye Dunaway, mistook his hesitation for a bit of humor and kept the show going, taking the envelope and announcing the “winner” with an overall sense of droll fearlessness we haven’t seen since Elizabeth Taylor croaked “Glaaaaadiatorrrr” ahead of the other nominees at the 2001 Golden Globes.  
As the LaLa Land creatives took the stage and gushed through their speeches, an official Academy Awards accountant in charge of the envelopes took the stage to correct the error. In a dizzying carousel of gratitude and awe, the talent behind Moonlight took the stage, the trophies, and our hearts. 
Spectacle and pageantry aside, our pressmen and presswomen were quick to clock the debacle as a Variable Data Printing mishap! Variable Data printing is a maximum-efficiency staple of digital printing. Cutting print costs to a wildly low rate, it allows for personal, targeted printing–changing certain textual & design elements again and again in a single print run. In other words: no need for endless sets of copper printing plates, each specifically acid-etched with a different name for every recipient. 
Need last minute Event Invitations? Custom Protest Postcards to send to senators all over the US? Garment Hanging Tags with assorted SKUs and prices? Our NYC Print Shop has you covered for crisp, clean, failure-free Variable Data Printing
Now, to conclude matters, it appears–as explained by the WaPost and Academy Officials–two sets of envelopes are printed with the winners’ names. The order of one of the sets was either shuffled to spectacular disorder, or there was a cataclysmic error in the Variable Data Programing. Whatever the cause, we’ll be hearing about this pleasant debacle as long as the Oscars exist.
To settle the dispute over Moonlight vs LaLa Land: we say F it. The true accolades clearly belong to Faye’s Always-A-List hands, ever reminiscent of the beautifully haggard High-Renaissance Mary Magdalene carved by Donatello. Dime!
Call our NYC Print Shop today and let us know your stance!
(Yay Moonlight!)