Publicide and Sir New York at PROJECT

Designer printing! We went to the thick of the action at the Project New York fashion tradeshow to check out the Sir New York booth all decked out with hang tags and business cards by Publicide. Black business cards and hang tags blind-embossed with the subtle Sir New York braille logo perfectly complement the provocative jock minimalism on display in this sports-themed menswear collection, which features specially-designed graphic prints, mesh, luxe custom knits, baseball stripes, sports-inspired cuts and even a Friday Night Lights reference. Publicide relishes helping our creative and discerning clients realize their printing visions!

Crisp blind embossing on black pops against Sir New York white mesh!

the Sir palette: safety orange and original b&w print designs

Fancy blind emboss with the SIR braille logo on special black cardstock by Publicide

summer essential: the SIR fitted cap  

Hang tags on the rack. It's all in the details at Sir NY. 

original print closeup

for the Friday Night Lights lovers, a shout-out to the ultimate coach

Booth mascot

We love the way Sir designer Auston Bjorkman's winking names for each piece (the Second Base Tank, the Pop-Up Fly, the Slugger, the Baller, the Short Stop, the Deuce) reflect the clothes' come-hither athleticism, making this a true concept collection. Apparently, so did the fashion-obsessed rappers in NYC's A$AP Mob, who stopped by the Sir booth to try on shorts and big-up the prints while being filmed for a GQ Magazine segment. In the video they also profess their love for "dark colors and all-black." Wonder if A$AP Mob need some custom all-black cards as well?