NICE! Droga5 won the Grand Prix in Outdoor at the Cannes Lions Festival for their campaign for Jay-Z’s autobiography Decoded, featuring printing by Publicide! The campaign was a massive scavenger hunt showcasing all 320 pages of Jay-Z’s book printed on unorthodox surfaces in 13 cities, including the bottom of a pool in Miami, a subway in London, rooftops, pool tables, inside the lining of a leather jacket, and on hamburger wrappers in NYC. We printed the hamburger wrappers and tablecloths shown above. Congrats Droga5 and Hova!
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