Shop Stars: Adorned

Lori Leven’s bi-coastal, multishop empire has consistently provided the means for New Yorkers to create a fashionable spectacle of themselves for at least two decades. Her East Village tattoo shop, New York Adorned, has stood longer than New York State’s sanctions for inking. In the wake of such success and credibility, Leven opened Love Adorned: your one stop-shop for impeccably wrought jewelry & unique home goods. At either location, one can get pierced/tattooed by the finest in the business, with the purest of materials.

We are proud to say their unparalleled standard of quality extends to the eco-friendly letterpress business cards they commissioned from our NYC Print Shop.

Spec It Out 

 

First, they selected environmentally conscious Kraft paper as the foundation for their custom business cards. For recycled paper that’s as durable as it is eco-friendly, textured Kraft paper offers a vintage look & homespun feel with a pulpy, hand-crafted aesthetic. We relish a sustainably minded choice, and highly recommend other business owners take this approach to their printed materials.

If the OG papyrus vibe fails to resonate, a duplex finish will eradicate all visible traces of your earth-first decision. (Duplexing is the process of gluing another piece of paper-stock to the card: for prestigious thickness, or a custom finished facade).
 

For the New York Adorned card’s front-facing side, they selected a vellum cover, CMYK Pantone color matched to the signature scarlet of their shop walls.

They made a similar choice for the Love Adorned calling card, evoking classic New York and stainless steel with a smooth pewter cover.

As for the identifying brand imagery, the NY Adorned card features their streamlined, sparkling diamond logo–in clean black letterpress, suggesting the permanent fine lines of their own ink work.

For Love Adorned, they opted for a double pressing of a resounding white foil stamp, lending the typography & design a luminous effect. (Shop tip: white ink printing is more fabulous than it is possible. Thermographic UV spot gloss and/or foil stamping will offer astounding amounts of readability, style, and staying power the average lot of white ink simply cannot provide.)

Has looking permanently incredible ever been so easy? At Adorned, at Publicide: you’re in the right hands.

Shelved: Book Comercial Printing that sells Itself

Typography and Illustration in full force, on Display at MoMa. By Vasili Kamenskii.

Full Color, Typography, Repurposed Books: Oh My.

We truly love a great Book. We’re obsessed with these printed treasures on display right now at MoMa’s exhibition Revolutionary Impulse: Rise of the Russian Avant Garde. The stunning show hosts a great number of Modern works spanning scores of years & mediums heretofore unseen in one cohesive collection. Each stunning piece displays the strength and ingenuity of a progressive class of artists using their voice & vision against decades of limitations. These beautifully repurposed, handcrafted letterpress books are presented with an array of print work, sculpture, painting, and film through March 12th.

Hardcover Book Sleeve, White Foil Stamp

Full Color Custom Hardcover Book, Raised Ink bookmark

A few avenues west of MoMa, our NYC Print Shop is proud to stock our print sample shelves with an immersive volume from Rubinstein Partners. Bursting with as much custom character as the 20th Century masterpieces at MoMA, this fully illustrated real estate book is a fabulous example of how far custom touches will go in your commercial printing. The book is packed with full color CMYK imagery and typography, showing every corner of Williamsburg in its brightest light.

Full Color CMYK book printing

Interactive element: Fold out map and die cut folder pocket

For maximum success, attention-grabbing details are key: the book hosts a number of interactive design features to snag the reader and ensure a devoted customer. Informative and stylish custom specs include: offset printed maps, sleek & sturdy pocket folders pantone color-matched to brand-specific hues, raised ink bookmarks & buckslips, and on. This fresh tome is finished off with custom red thread binding and a white UV gloss foil stamped hardcover slipcase. The book simply demands to be flipped through- if not read cover to cover. Whether you’re in store for lookbooks, cookbooks, press kits, vanity printing, or a unique gift, Publicide’s custom book printing and binding is sure to have you turning page after page.

Stacked! Custom Hardcover Books & Die Cut Slipcases