Shop Stars: Adorned

Lori Leven’s bi-coastal, multishop empire has consistently provided the means for New Yorkers to create a fashionable spectacle of themselves for at least two decades. Her East Village tattoo shop, New York Adorned, has stood longer than New York State’s sanctions for inking. In the wake of such success and credibility, Leven opened Love Adorned: your one stop-shop for impeccably wrought jewelry & unique home goods. At either location, one can get pierced/tattooed by the finest in the business, with the purest of materials.

We are proud to say their unparalleled standard of quality extends to the eco-friendly letterpress business cards they commissioned from our NYC Print Shop.

Spec It Out 

 

First, they selected environmentally conscious Kraft paper as the foundation for their custom business cards. For recycled paper that’s as durable as it is eco-friendly, textured Kraft paper offers a vintage look & homespun feel with a pulpy, hand-crafted aesthetic. We relish a sustainably minded choice, and highly recommend other business owners take this approach to their printed materials.

If the OG papyrus vibe fails to resonate, a duplex finish will eradicate all visible traces of your earth-first decision. (Duplexing is the process of gluing another piece of paper-stock to the card: for prestigious thickness, or a custom finished facade).
 

For the New York Adorned card’s front-facing side, they selected a vellum cover, CMYK Pantone color matched to the signature scarlet of their shop walls.

They made a similar choice for the Love Adorned calling card, evoking classic New York and stainless steel with a smooth pewter cover.

As for the identifying brand imagery, the NY Adorned card features their streamlined, sparkling diamond logo–in clean black letterpress, suggesting the permanent fine lines of their own ink work.

For Love Adorned, they opted for a double pressing of a resounding white foil stamp, lending the typography & design a luminous effect. (Shop tip: white ink printing is more fabulous than it is possible. Thermographic UV spot gloss and/or foil stamping will offer astounding amounts of readability, style, and staying power the average lot of white ink simply cannot provide.)

Has looking permanently incredible ever been so easy? At Adorned, at Publicide: you’re in the right hands.