I was printing for 10 straight hours today on the Heidelberg windmill letterpress. Making notepads for company recognition since everyone loves a little free stuff. I think I used 8 different ink colors, 7 different graphics, and 3 kinds of paper.
Also produced some really cool open-end business envelopes with the company graphic.
Usually, we are printing wedding invites, business cards, or other good stuff on the letterpress. It's distinctive printing style pushes into the paper when delivering the ink, which makes for great texture. Add a textured paper and you've got the ultimate piece of print art.
I also was able to make some cool videos of my work today to post on the YouTube. Check them out here on the Publicide, Inc. YouTube video site!
Also, we're very close to cracking the code of polymer letterpress plates—which would make letterpress more affordable for the masses. At this point, Publicide uses mostly magnesium or copper plates—which are totally rad and hardcore, but also totally so expensive since they are made with molten metals. The polymer plates are supposedly the future of letterpress printing, but so far we haven't achieved consistent results. The breakthrough today involved ink volume as it seems like if there is 1 dot of ink more than necessary on the ink rollers, it makes the whole die and print job gooey. SO we will continue on with the metal plates until perfection is achieved.
Publicide, Inc—Printing NYC
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