Publicide and Sir New York at PROJECT

Designer printing! We went to the thick of the action at the Project New York fashion tradeshow to check out the Sir New York booth all decked out with hang tags and business cards by Publicide. Black business cards and hang tags blind-embossed with the subtle Sir New York braille logo perfectly complement the provocative jock minimalism on display in this sports-themed menswear collection, which features specially-designed graphic prints, mesh, luxe custom knits, baseball stripes, sports-inspired cuts and even a Friday Night Lights reference. Publicide relishes helping our creative and discerning clients realize their printing visions!

Crisp blind embossing on black pops against Sir New York white mesh!

the Sir palette: safety orange and original b&w print designs

Fancy blind emboss with the SIR braille logo on special black cardstock by Publicide

summer essential: the SIR fitted cap  

Hang tags on the rack. It's all in the details at Sir NY. 

original print closeup

for the Friday Night Lights lovers, a shout-out to the ultimate coach

Booth mascot

We love the way Sir designer Auston Bjorkman's winking names for each piece (the Second Base Tank, the Pop-Up Fly, the Slugger, the Baller, the Short Stop, the Deuce) reflect the clothes' come-hither athleticism, making this a true concept collection. Apparently, so did the fashion-obsessed rappers in NYC's A$AP Mob, who stopped by the Sir booth to try on shorts and big-up the prints while being filmed for a GQ Magazine segment. In the video they also profess their love for "dark colors and all-black." Wonder if A$AP Mob need some custom all-black cards as well?

Double Fantasy

Our lightbox movie poster for Oscilloscope Labs' film Bellflower: definitely click to enlarge these images! This is a double-process, double-sided print. The mirror image is printed on the back to ensure those flames pop with super-crisp cinematic majesty when the light shines through. Summer blockbuster style!


You can catch Bellflower at the Angelika Film Center in SoHo starting August 5th.

Publicide + Droga5 + Jay-Z

NICE! Droga5 won the Grand Prix in Outdoor at the Cannes Lions Festival for their campaign for Jay-Z’s autobiography Decoded, featuring printing by Publicide! The campaign was a massive scavenger hunt showcasing all 320 pages of Jay-Z’s book printed on unorthodox surfaces in 13 cities, including the bottom of a pool in Miami, a subway in London, rooftops, pool tables, inside the lining of a leather jacket, and on hamburger wrappers in NYC. We printed the hamburger wrappers and tablecloths shown above. Congrats Droga5 and Hova!

Gilded Letterhead

Say hello to Publicide’s brand-new gilded letterhead, edged in silver foil so shiny it looks like a mirror. The gilding is done by hand with a sander and a hot roller, plus some other top secret processes. This particular letterhead has been diecut to give it round corners for full-on luxury. We do a lot of business cards this way, but this is our first foray into gilt-edged letterhead. The best thing about this stack is that you can check your makeup in the reflective foil while you’re inscribing your super-fancy missives. Welcome to the Publicide Inc Gilded Age!

Stationery Print Sizes—American Sizes

To keep the polish on our reputation for custom printing, Publicide presents this series of standard and not-so-standard social and business stationery sizes. The American Standard for invitations, greeting cards, and thank you notes are the Announcement and Baronial Size sets. Also in this post you'll find some great odd letter sizes.

Publicide can print, trim and fold your card or stationery project exactly to fit your need. Just email info@publicide.com or call us at 212-629-6517 to discuss your project.

Announcement Size:

The Announcement sizes are the most prevalent and have premade envelopes to accompany them. Announcement sizes are A2, A6, A7, A8, and A10. Along with these 5 there are sometimes the A1, A4, and A9. I have included them here in italics since they are rarely used and don't often have a matching envelope. A3 and A5 apparently do not exist in the universe of American Announcement Sizes. The envelopes in this series generally have square flaps and side seams.

Announcement sizes are recommended for formal invitations, weddings, business stationery, booklets, and brochures.

Announcement Card Sizes:

A1 = 3.5" x 4.75"
A2 = 4.125" x 5.5"
A4 = 4.25" x 6.25"
A6 = 4.5" x 6.25"
A7 = 5" x 7"
A8 = 5.25" x 7.875"
A9 = 5.5" x 8.5"
A10 = 5.75" x 9.25"

Announcement Envelope Sizes:

A1 = 3.625" x 5.125"
A2 = 4.375" x 5.75"
A4 = 4" x 6"
A6 = 4.75" x 6.5"
A7 = 5.25" x 7.25"
A8 = 5.5" x 8.125"
A9 = 5.75" x 8.75"
A10 = 6" x 9"


Baronial Size:

The Baronial sizes are the second most popular size option for small cards with matching envelopes. Baronial sized envelopes usually have a pointed flap and diagonal seams. Once again, there are several missing steps in the Baronial Size Order—who can say why? And I must mention here the Lee, Astor and Gladstone sizes which jump out as relics of mysterious origin.

Baronial sizes are recommended for invitations, greeting cards, announcements, and personal stationery.

Baronial Card Sizes:

4 Bar = 3.375" x 4.875"
Gladstone = 3.375" x 5.375"
Astor = 3.5" x 5.375"
5 Bar = 3.875" x 5.25"
5.5 Bar = 4.125" x 5.5"
6 Bar = 4.5" x 6.25"
Lee = 5" x 7"

Baronial Envelope Sizes:

4 Bar = 3.625" x 5.125"
Gladstone = 3.5625" x 5.5625"
Astor = 3.625" x 5.625"
5 Bar = 4.125" x 5.5"
5.5 Bar = 4.375" x 5.75"
6 Bar = 4.75" x 6.5"
Lee = 5.25" x 7.25"


Letter Size:


Most are familiar with the American Standard letter size, 8.5 x 11 with its accompanying envelope (the #10)—and for business correspondence there is nothing better suited. However, we recommend the other following sizes to make a special impression. These are suited to personal letters, executive stationery, and anything else required to stand out and above the usual.

The Monarch Letterhead is a smaller sized sheet often used for corporate or personal communication. We recommend the glove and scarf sizes for ladies looking for a unique and elegant personal stationery. Most of the envelopes for these sizes open at the end instead of along the side, adding a further mark of distinction.

Suitable Sheet Sizes:

Monarch = 7.25" x 10.25" (fold to 3.625" x 10.25")

8 Glove = 7.25" x 10.25" (fold to 3.625" x 10.25")
7 Glove = 7.5" x 6.125" (fold to 3.75" x 6.125")

1 Scarf = 8.75" x 6.5" (fold to 4.375" x 6.5")
3 Scarf = 9.5" x 7.25" (fold to 4.75" x 7.25")
4.5 Scarf = 10.5" x 7.25" (fold to 5.25" x 7.25")
6 Scarf = 10.5" x 8" (fold to 5.25" x 8")

10 Policy = 11" x 8.5" (fold to 3.625" x 8.5")
11 Policy = 12.375" x 10" (fold to 4.125" x 10")


Envelope Sizes:

Monarch = 3.875" x 7.5" (open side)

8 Glove = 3.875" x 7.5" (open end)
7 Glove = 4" x 6.375" (open end)

1 Scarf = 4.625" x 6.75"
3 Scarf = 5" x 7.5"
4.5 Scarf = 5.5" x 7.5"
6 Scarf = 5.5" x 8.25"

10 Policy = 4.125" x 9.5"
11 Policy = 4.5" x 10.375"


Publicide, Inc
Letterpress, Printing + Design
481 Washington Street, 6th Floor
New York, NY 10013
212-629-6517
www.publicide.com

Typography and Type in Print

Looking up typography nerd stuff on the net today and found this most excellent new book, The Typographic Desk Reference. A brand new resource of type terms and categories for organizing the mazillions of different typefaces out there.

Credit is due to I Love Typography for this tip off since the book has only just been published in the last couple months and is not being distributed through the usual channels. You can get it from Amazon or from Oak Knoll themselves. I vote Oak Knoll to keep Amazon from skimming off the top. Can't wait to receive our order!

I'm going to have to get a bigger shelf to keep up with our growing collection of type books. Thanks to Hyphen Press for keeping a steady stream of new books and relevant old books in print. I'm also a huge fan of Baseline Magazine for quality articles and great printing. Their magazine is the best I've seen with thorough and well-researched articles printed on great papers with awesome effects. Wish they could all be so nice. You can browse the latest issue online but the paper copies are the real prize.

Thanks for visiting!

-Dusty

Publicide, Inc
Letterpress, Printing + Design
481 Washington Street, 6th Floor
New York, NY 10013
212-629-6517
www.publicide.com

Legion Letterpress Papers

Publicide is excited to announce that we have been chosen to carry Legion Papers! Legion is a fine art and letterpress paper company that distributes a whole bunch of excellent small paper manufacturers. The list is really exhausting and so you should take a look at the bunches of fine paper mills they stock. A whole lot of these are handmade and I think they're all made of cotton.

Our two favorites so far are the Arturo and the Rising Museum Board. The Arturo is made in Italy by Cartiere Magnani, a 600 year old paper company still going strong today. And we thought our letterpress was old. Nope. Its 1850s design has got nothing on this place. They're so old they don't even need a website for me to link to on this blog.

The Rising Museum Board gets a mention because it is without a doubt the thickest cotton paper I have ever seen. It comes up to 120pt. That means you could fit about 3 business cards in your whole purse or pocket if they were printed on this stuff. I suppose technically it's not a paper, but a board—but if anybody out there wants to take the plunge, I will let the letterpress chew on it. It's sure to be a show-stopper.

I've got swatchbooks here at the printing press so come down and check these out!

-Dusty

Publicide, Inc
Letterpress, Printing + Design
481 Washington Street, 6th Floor
New York, NY 10013
212-629-6517
www.publicide.com