Custom Business Stationery Printing: Focus on Letterheads

Travel Prints: Custom Letterhead Stationery & Branded Printing | Casa Faena Miami Beach

Face Forward with Custom Letterhead Printing + Business Stationery Printing

Command your reader’s attention! A Letterhead establishes your brand’s presence through personal & business correspondence. On-point branding goes a long way; even the most minute touches of your corporate identity will send resounding cues to your network of colleagues, clients & consumers. Sophisticated subliminal marketing is key. Once a brand establishes recognition, unencumbered success is sure to follow.  Your Custom Corporate Business Stationery printing is not complete without a proud Letterhead.

Black Letterpress on 80# Stock

Offset Color + Metallic Bronze Letterpress on Eggshell Premium Stock

Color Offset on 70# Smooth Premium Paper

Bronze Letterpress on 80# Premium Smooth Paper

Offset on Premium Smooth Paper

SPEC IT OUT

For Custom Letterhead Printing, Pressed is Best: Letterpress delivers touchable, distinct text. The pillowy effect of Letterpress Printing will soothe the eye and keep the reader engaged, trying to pin down the je ne sais quoi effect long after the letter has been read. Round out your logo with a Sculptural Emboss: dimensional, raised printing harkens to the majesty of ancient relief sculpture while maintaining an au-caurrant edge in the 3D-Printer age.

Spot Color Offset printing serves multi-register ultra-refined hues with the smoothest lots of seamless ink you’ll ever lay eyes upon. Pick your brand colors out of the Pantone rainbow (Or select their through-the-looking-glass twins with our Pantone Color Matching System) and see each shade achieved with maximum gradient capabilities. No other printing method can display the full range of light & dark/ transparent & opaque quite like Offset Printing. Full color digital printing is a fine choice for rapid print-run results.

If ever in doubt, just think: Full Fantasy. No one has ever seen a Metallic Foil Stamp they didn’t like, so if your tastes lean toward the embellished, leave those leaves of grass in the dust and scream Yes for Gold Leaf foiling and Edge Gild finishing. We suggest going all out with recto-verso branding—add illustrations, a parting tagline, or a full flood of color to the reverse side of the page. We’re particularly fond of varnishing a Spot UV Gloss rendition of your business’ name. Who wouldn’t want their letter sealed with shiny, glassy kiss of a signature? Further— who said a Letterhead has to stick to the header? Don’t be so literal– a clever layout and expert typesetting will keep your reader locked in the realm of your custom stationery. Keep it moving with your logo or contact details leading the eye around the margin. While you’re at it, break out of the confines of 8.5 x 11 letter or ledger dimensions. Keep it cute with notecard size 5 x7 or an outrageous 17 x 11 tabloid cut. Billboard dimensions to come Spring 2018. Just kidding.

Check out some samples of our NYC Print Shop‘s Letterheads below and give us a call. Make sure to ask our print experts about corresponding matching envelopes and pocket folders to round out your Custom Corporate Suite Business Stationery.

Black Letterpress

Offset Illustration + CMYK on Premium Paper

Letterpress + Sculpture Emboss on Premium Cotton Stock

Black Letterpress on Premium Paper Stock

Spotlight On: Metallic Business Stationery

They say there’s a rainbow at the end of every rain: illuminate your correspondence and add a little sparkle to your office with Custom Metallic Printing.  

Branded Business Stationery keeps an ordered frame of mind: with the stimulative power of a letterhead logo registered in shimmery silver Offset ink, business owners can rest assured that joy is an added benefit. Beyond pigments with lustrous finishes, manic metallics are achievable with Foil Stamping. Gold, Silver, and Rosegold are standard pressings; Glossy Black and Incandescent Mauve are the favored elemental gemtone color laminates of the season at our NYC Print Shop. (Expect Cobalt Foiling to explode next.) Finally, consider adding Metallic Edge Paint to your notepad or stickypad cube, and you’ll find it’s never been so easy to color within the lines. 

Custom Notepad Printing and Flat Retail Envelopes take off with Offset Ink + Gemtone Foil Stamping. Land your pen, crayon, or quill on Super White + Soft White Mohawk Premium Text Papers. 

Somewhere over the rainbow, Holographic Foils fly. Email Publicide for your next run of interstellar Custom Business Printing. 

High Fashion Printing: Custom LookBooks Printed in NYC

Custom Look Book Printing NYC

Chromolux HighGloss Cover & Fold + Holliston Linen Cover, Vellum Finish + Hardcover Binding

Full Color on Chromolux Paper

                                                                                                                                                                            Transport your consumer through a showcase of your vision with custom Lookbook Printing from our NYC Print Shop!

LookBooks serve as a fabulous showcase of your latest design work. Drawing upon the rich visual and cultural history of fashion editorials, a Look Book functions as a marketing & sales tool that lands somewhere between a stylish catalogue and a personal portfolio. Whether your latest fashion industry endeavor is a foray into jewelry, handbags, lingerie, swimsuits, eyewear or ready-to-wear, a custom printed book or booklet that communicates the season's mood while showcasing the product is a vital branding tool. With the perfect lookbook, you will have no problem getting your creations from the workroom to the dressing room, to the hands of buyers & editors across the world.

6 Color Offset Process + Raw Edge Staple Bind

Sculptured Emboss + Deboss Logo + Premium Eggshell Cover

Located in the heart of Manhattan's Garment District, our expert pressmen await to deliver the commercial printing services you're looking for. Once you have your content locked into a design file, we will assist you every step of the way in constructing your personal fashion magazine.  Starting with the text paper, we'll help you select the proper premium stock in a variety of textures and finishes. Classic Eggshell Finish offers subtle sophistication, while High-Gloss papers deliver the glamour. From there we can select the best means of printing the captions, text components, and photographic imagery. We'll set our digital printer to a sky-high DPI to produce  super saturated, full color layouts. 6-color Offset Printing process offers equally resounding results, with superior opacity and breathtaking color gradient. Custom centerfolds and fold out spreads will keep the viewer dazzled and engaged with the book, ultimately all the more eager to send your work to retailers. Consider adding pocket folders to the inside of the covers to include your press clippings, contact information, or styling tips.

Eggshell Folding Board + Black Offset + Deboss + Gold Foil Stamping

6 Color Offset Process

Next up is your choice of binding. Deliver the gravitas of a sexy monograph with hardcover binding or case binding with expertly typeset dust jackets. Our premium cover stocks come in a variety of weights & point of thickness, with linen, leather, or smooth cardstocks available for you to select from. Saddle stitching and perfect binds will ensure your lookbook is sleek, portable, and impressive enough for the media mavens to flip through again and again. Add distinction with a range of Letterpress & Specialty Printing techniques, such as Emboss/Debossed logos, Metallic Printing, Foil Stamping,  UV Spot Gloss treatments, and/or Edge Gilding to leave them with a shinning impression.

Check out some samples our high-fashion NYC Lookbook Printing below. Send Publicide your art PDF today for a lightning-quick short-run digital job, or give us a call to begin discussing all the intricate intimates of your next ultra-luxurious custom lookbook.

CMYK on Premium Text Paper + Saddle Stitch

CMYK on Premium Text Paper

Black Crocodile Neenah Folding Board Cover + Foil Stamping + Edge Gild + Perfect Bind

6 Color Offset Process

Blizzard Reads: Hollywood Babylon

Steve Wolfe, Untitled (Hollywood Babylon), 1993, Gold-plated bronze and oil paint, 10 ½ x 7 inches.
Fascimilie of first edition, image courtesy The Darms Office

Book Printing | Hollywood Babylon, First Edition, 1959, Offset + Color

 NYC—Winter Storm Stella has arrived with sparkling hail and frosty winds, so we’re sticking inside and disappearing into stacks & stacks of our most stimulating books. The most inspiring volume at our side is the (de)famed Hollywood Babylon. Penned in years of pent-up acid from life-long Angeleno & Dark Father of Underground Cinema, Kenneth Anger, the volume is a delicious journey through decades of page-turning gossip from the golden dawn of the film industry. While much of the myths printed in the book are contestable at best, they present a compendium of pre-TMZ entertainment apocrypha, rich in the sinister detail we would come to expect from celebrity literature. Most gratifying of all the book’s intricate features are the proto-pop layouts, no zenith or gutter of Hollywood goes without accompanying iconography. With every turn of the page, the reader slips further and further into dizzying excess–a much welcome effect from spreads of full-bleed Offset imagery, expertly registered with fine black & white gradient pigments. It’s hard to say if we’ll come out for air, even after the snow stops. They just don’t print them like they used to–Except they do: at Publicide.

Book Printing | Hollywood Babylon, First Edition, 1959, Offset B&W

Film Still | Rabbit’s Moon by Kenneth Anger, 1950. The lush DIY production values echo the silent epics of the early studio system.

Hardcover Lookbook | Black Perfect Bound Book Cover + Silver Foil Stamp

Transport your consumer through a showcase of your vision with custom lookbook printing from our NYC Print Shop. Whether you’re exploring your latest seasonal runway collection or exhibiting the outstanding features of a neighborhood for a real estate book, we’ve got the commercial printing services you’re looking for. Hardcover books or softcover books, saddle stitching or spiral binding: we’re eager to deliver any option. Take your pick of any of our premium papers with a matte finish or UV gloss coating. Make the text shine with a metallic foil stamp. Count on us for crisp images with deep saturation and you might live to see Anna Wintour hungrily thumbing through your brand bible. Send Publicide your art PDF tonight for a lightning-quick short-run digital job, or give us a call to begin discussing all the intimates of your next high volume lookbook. 

Lookbook | Full Color CMYK Printing

Variable Data Printing That Won't Fail

It’s been days since the biggest mix-up in Academy Awards history, yet discourse over the upset/victory abounds online and around mythic watercoolers everywhere. Who should have won: Moonlight (yes) or Lala Land? Should LaLa Land have been allowed to keep that trophy? How could this have happened? Was it really an accident, or a carefully planned stunt? 

The Washington Post of all places has delivered a thorough blow-by-blow, explaining just how the legendary presenters ended up with a duplicate envelope for the Best Actress Award—bestowed upon a singing/dancing die-cut cardboard cutout known as Emma Stone just moments before—instead of the custom stationery for Best Picture. After a confident teleprompter read, Transphobic Father and Academy Winner Warren Beatty opened the envelope and paused. This is where his superior co-presenter, HRH Faye Dunaway, mistook his hesitation for a bit of humor and kept the show going, taking the envelope and announcing the “winner” with an overall sense of droll fearlessness we haven’t seen since Elizabeth Taylor croaked “Glaaaaadiatorrrr” ahead of the other nominees at the 2001 Golden Globes.  

As the LaLa Land creatives took the stage and gushed through their speeches, an official Academy Awards accountant in charge of the envelopes took the stage to correct the error. In a dizzying carousel of gratitude and awe, the talent behind Moonlight took the stage, the trophies, and our hearts. 

Spectacle and pageantry aside, our pressmen and presswomen were quick to clock the debacle as a Variable Data Printing mishap! Variable Data printing is a maximum-efficiency staple of digital printing. Cutting print costs to a wildly low rate, it allows for personal, targeted printing–changing certain textual & design elements again and again in a single print run. In other words: no need for endless sets of copper printing plates, each specifically acid-etched with a different name for every recipient. 

Need last minute Event Invitations? Custom Protest Postcards to send to senators all over the US? Garment Hanging Tags with assorted SKUs and prices? Our NYC Print Shop has you covered for crisp, clean, failure-free Variable Data Printing. 

Now, to conclude matters, it appears–as explained by the WaPost and Academy Officials–two sets of envelopes are printed with the winners’ names. The order of one of the sets was either shuffled to spectacular disorder, or there was a cataclysmic error in the Variable Data Programing. Whatever the cause, we’ll be hearing about this pleasant debacle as long as the Oscars exist.

To settle the dispute over Moonlight vs LaLa Land: we say F it. The true accolades clearly belong to Faye’s Always-A-List hands, ever reminiscent of the beautifully haggard High-Renaissance Mary Magdalene carved by Donatello. Dime!

Call our NYC Print Shop today and let us know your stance!

(Yay Moonlight!)

Peek: Christie's Old Master Prints, Fresher Than Ever

Anonymous, Fifteenth Century, The Pietà, Woodcut, circa 1450, printed in black, with extensive early hand-colouring in red lake, light brown, yellow, green, flesh pink and rose pink. Watermark Trumpet.

COLOR US THRILLED–or perfectly registered–to find this extensive and informative guide to the Old Master Prints housed at the distinguished Christie’s Auction House. The collection traces the foundation and eventual mastery of western printing: from medieval woodblock imagery to elaborate 19th century engravings.

Marcantonio Raimondi After Michelangelo Buonarotti And Lucas Van Leyden, The Climbers, Engraving, 1510, on laid paper. Watermark Small Cardinal’s Hat.

The art of print has its true beginnings in China, at least 1,000 years ahead of the European tradition. The west “invented” printing with the production of patterned textiles in the 14th century. Wooden blocks carved out with decorative patterns and painted over with ink were used to transfer images over and over on swaths of fabric, most likely as a facsimile of the more complex embroidered imagery found in fine tapestries.

Around this time, production of vellum, cloth, and paper were developing in unison with the woodblock stamps. The opportunity for creating and spreading imagery was ripe and ready, to say the least. These advances in trade and art brought master prints to light and the Dark Ages to a definitive close.

Francisco De Goya y Lucientes, “Quien lo Creyera!” (pl. 62) from Los Caprichos, etching and aquatint, circa 1797-99. Without Watermark.

As the public demand for printed imagery grew, so did the techniques for more complex renderings of pictures, and methods more durable. Engraving would soon emerge by chance from the workshops of goldsmiths and silversmiths. Christie’s theorizes that shopkeeps would keep record of their decorative metalworks by rubbing the surfaces with ink or charcoal. Within a few generations, many metalworking families would evolve into master engravers, carving elaborate linework into metal plates that could print the same intricate images over and over. With these developments, the broader imagery of woodcut printing would become passé, and the resilience of metal plates would eventually retire the easily-chipped wooden blocks. These advancements in achieving master prints would pave the way for books to become more colorful (and popular), while taverns would bustle under the invention of mass printed playing cards.

Lucas Van Leyden, The Dance of Mary Magdalene, Engraving, 1519, on laid paper. Without watermark.

The mastery of engravings served to spawn further techniques, closer to our printing methods in practice today. Aquatints, etchings implement the same intaglio (incised, or carved in) approach as Engraving, only substituting acid for carving tools. With each evolution, the process of creating, producing, and printing an image became more seamless and accessible.

From Bottom Left:
Blue Offset Branding Booklet on Vellum, Red Offset Custom Stationery, Gold Metallic Offset Black Business Card, Offset Business Card, Full Color PostCard (medallions), Foil Stamp Engraved Print on Black Paper, Full Color Portrait Postcard.

TODAY, digital reigns as the standard printing process. But just as contemporary demands for artisanal foods and handmade goods suggest the value of craftsmanship over impersonal mass-production, Offset printing and Letterpress printing offer peak quality with a sense of human care and attention.

At our NYC Print Shop, we uphold the tradition of master printing by utilizing the sharp tools of today to improve upon the fine techniques of yesterday. Offset printing brings your imagery, logos, design, or type to life by a careful balance of ink-attracting-and-opposing chemicals. Where a woodblock would be carved out, or an engraving carved in, an Offset print is made with an acid photo emulsion onto a plate. Waxes and oils are used to block out the areas of the design suited for color. From there, the plate is rolled over with ink and transferred to a rubber blanket and then the final printing surface. The results are a finely textured print with flawless registration, and turnarounds to rival digital.

Check out our in-depth services for Letterpress Printing & Offset Printing and call our Midtown Manhattan Print Shop for your next masterful project.

Shop Stars: Adorned

Lori Leven’s bi-coastal, multishop empire has consistently provided the means for New Yorkers to create a fashionable spectacle of themselves for at least two decades. Her East Village tattoo shop, New York Adorned, has stood longer than New York State’s sanctions for inking. In the wake of such success and credibility, Leven opened Love Adorned: your one stop-shop for impeccably wrought jewelry & unique home goods. At either location, one can get pierced/tattooed by the finest in the business, with the purest of materials.

We are proud to say their unparalleled standard of quality extends to the eco-friendly letterpress business cards they commissioned from our NYC Print Shop.

Spec It Out 

 

First, they selected environmentally conscious Kraft paper as the foundation for their custom business cards. For recycled paper that’s as durable as it is eco-friendly, textured Kraft paper offers a vintage look & homespun feel with a pulpy, hand-crafted aesthetic. We relish a sustainably minded choice, and highly recommend other business owners take this approach to their printed materials.

If the OG papyrus vibe fails to resonate, a duplex finish will eradicate all visible traces of your earth-first decision. (Duplexing is the process of gluing another piece of paper-stock to the card: for prestigious thickness, or a custom finished facade).
 

For the New York Adorned card’s front-facing side, they selected a vellum cover, CMYK Pantone color matched to the signature scarlet of their shop walls.

They made a similar choice for the Love Adorned calling card, evoking classic New York and stainless steel with a smooth pewter cover.

As for the identifying brand imagery, the NY Adorned card features their streamlined, sparkling diamond logo–in clean black letterpress, suggesting the permanent fine lines of their own ink work.

For Love Adorned, they opted for a double pressing of a resounding white foil stamp, lending the typography & design a luminous effect. (Shop tip: white ink printing is more fabulous than it is possible. Thermographic UV spot gloss and/or foil stamping will offer astounding amounts of readability, style, and staying power the average lot of white ink simply cannot provide.)

Has looking permanently incredible ever been so easy? At Adorned, at Publicide: you’re in the right hands.